How to Create an Effective Press Release

Press releases are everywhere, there are always organizations and people requesting action from their peers. I want to share with you today some tips and tricks to ensure that your next press release will be a successful one. 

1. Craft a headline that is sure to get attention 

People won't pay any attention to articles that do not seem interesting or if they are not relevant to them. That is why using verbs and exciting language to get their attention is critical to spreading your press release. 

     2.  Write it from a newsworthy angle

Every good story has a certain perspective from which it is told, that is why formulating your press release from a clear perspective will attract more readers. Brainstorm things like how is your story influencing the local community? Does your story include the incredible progress that an organization has made towards their goals? 

     3. Start with the most important information first

I think most of us know that people have pretty short attention spans today because we have more distractions than ever in our lives. If people are interested enough to click on your press release they want to get to the meat of the release immediately or else they will lose interest. Always start with the most pertinent information, then move to supporting details, and then any additional information they may be required.

     4. Summarize the key elements 

People want the details quickly, and by summarizing the key points readers can grasp a solid understanding of what the press release is about. That way they know the main idea of the article and they can continue reading to learn more details if they choose.

     5. Keep it short

Press releases are designed to grab the attention of readers quickly and make them want to find out more information. They should not spill all the details of the event or bore the readers with lengthy content. Give them the important details to educate them enough to care about your cause and call to action.

Here is a sample press release for reference